GUIDE TO KILLER MARKETING CONTENT

1. GUIDE TO KILLER MARKETING CONTENTNot everything has to be pegged to a major news story, hot new

   trend, or the latest buzz on social media. In fact, sometimes it feels

   like you can’t find anything hot or new to write about.

   At these times, it’s helpful to turn to your evergreen content.

   Evergreen content covers topics that are always interesting to your

   audience regardless of seasonal trends, economic conditions, or

   other external factors. For instance, some evergreen topics include:

   Ideas for saving time or money

   .Personal health and fitness advice

   .How-to articles that address universal problems for your audience

   Inspirational articles

   Evergreen topics not only help you fill holes in your calendar, but they are an extremely valuable

   asset for inbound marketing. Thanks to their evergreen nature, this type of content can continue

   to drive traffic to your site for months or even years — as long as there’s an audience out there

   searching for the kind of advice you’re sharing.

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